Black Friday is the biggest “stress test” in ecommerce: it concentrates traffic, raises expectations and exposes inefficiencies. Are you ready for the test?
In 2024, in the U.S. alone. In the U.S., the Black Friday online sales They reached US$ 10.8 billion (+10.2% year-on-year), in accordance with Adobe's figures. The full season closed in US$ 241.4 billion and, for the first time, 54.5% of the online purchases were made since Smartphones.
In Latin America, the penetration of smartphones and the weight of mobile services continue to grow and push the digital channel towards mobile-first adoption: in 2024, mobile technologies and services represented > 8% of GDP regional (US$ 550 billion); in addition, the market for Smartphones It grew in Latin America 15% in 2024, reinforcing behavior Mobile-first of the consumer.
Preparing for Black Friday isn't about “giving discounts”: requires system integration, automation, UX performance and omnichannel orchestration. But, don't worry, in Weavee we've got you covered: this plan takes you, step by step, to faster, more reliable and scalable e-commerce.
Audit your stack (ecommerce, ERP, WMS, CRM, payments, logistics)
Una iPaaS like Weavee reduces production time and risk when using universal connectors, data transformation and standardized orchestration (instead of ad-hoc developments).
Measure, measure everything you can, but above all converting and cart abandonment; Core Web Vitals (LCP/TTFB/INP) in Home/PLP/PDP/Checkout; orders per minute and concurrency; Top SKUs and stock breaks. This baseline will allow you to prioritize “quick wins” (checkout, payment methods, caching) and scale infrastructure for make decisions based on data.
Your stack is heterogeneous (REST/SOAP/FTP/DB). A serious integrator must:
Weavee offers ready connectors and cloud orchestration, reducing technical debt and accelerating time-to-value.
Del Checkout Al Picking, tagging, Tracking and After-sales:
Automation in operations and distribution, According to IBM figures, can reduce inventory 20—30% and logistics costs 5—20%, in addition to accelerating the response in peaks.
Integra Chatbots and intelligent answers connected to the CRM to absorb FAQs (availability, shipping, returns) and scale up the agent when appropriate. You gain competitive response times during the season and free up the team for high-value cases.
Traffic on peak dates It goes off; you need Autoscaling, Monitoring and fault tolerance. In this regard, Weavee operates on services of Microsoft Azure (Enter ID, Key Vault, Cosmos DB), with composable architecture and business security for credentials, encryption in transit and at rest, and centralized access management.
La velocity It impacts UX and also Google Search: the Core Web Vitals are used in the ranking systems, but They don't guarantee better positions on their own (they are one sign among many). Adjust expectations and optimize holistically
Priority actions:
Measure with PageSpeed Insights and GTmetrix, and acts on bottlenecks.
Since the Smartphones They represented 54.5% of online spending for the 2024 season in the U.S. In the U.S., the Mobile-first it's not optional: structure, fonts, buttons and forms must prioritize thumb and legibility.
El long/complicated checkout It is a cause of abandonment for ~18% of buyers; the average number of forms reaches ~23.5 fields, when the ideal is usually in 12—14. Simplify steps and enable Apple Pay/Google Pay.
These capabilities require reliable integrations, especially in omnichannel. Weavee documents standardized architectures and connectors for Latin American retail.
Traffic peaks raise the risk of fraud and cyberattacks. El global average cost From a gap reached US$ 4.88 M in 2024, according to IBM. IBM
Weavee publishes its approach to security in Azure (Enter ID, Key Vault, Cosmos DB) and identity, encryption and access management measures.
Remarketing and recovery of strollers
With integrated ecommerce + CRM + paid media, create audiences (viewed/add-to-cart/no-purchase) and sequences with progressive incentives and urgency.
Get ready for Black Friday is to integrate, automate and simplify: a Connected stack avoid bottlenecks, a Fast UX Convert and a integrated logistics keeps the promise. With an iPaaS such as Weavee, the orchestration between ecommerce, ERP, WMS, CRM and marketing it's faster, safer and more scalable.
Ready to hit Black Friday with a more robust e-commerce?
You can explore some of our recommended solutions for this occasion: